What role can PR play in uncertain times?
As the recent TTG Luxury Travel Summit showed, the travel industry is having to be agile to keep afloat in these troubled times. For PR and marketing professionals, it’s been tricky to navigate the last few months: on one hand, our services are needed more than ever in order to keep hotels, resorts and destinations front of mind (good PR will ensure bookings continue, convey safety precautions and keep brands relevant until the landscape returns to normal). But on the other hand, PR budgets are often cut when money is tight and times are tough – and we understand that priorities shift during times of economic uncertainty.
In conversations with both existing and prospective clients, the same things have come up time and time again. Brands are looking for simple, measurable strategies which are transparent in both cost and offering, and which are specifically tailored to times we’re in. There’s more at play than just coronavirus. The changing press landscape means that PR is evolving: as well as meetings with journalists, successful brands now need their own regular and inviting online content, targeted social media messaging and a roster of unique events (online during lockdowns) to compete in a busy market.
Please get in touch if you'd like to see our new pick and mix menu. Amongst our most popular offerings are:
*Facilitating virtual meetings with key journalists – plus agile, fast-moving facilitation of trips to reflect the current uncertainty
*Devising, writing and conveying Covid policies and protocols in a clear and timely fashion
*Web content creation to ensure ongoing engagement both on websites and social channels
*Creative pitching of diverting non-Covid stories
*Virtual events to showcase brand USPs – such as cocktail masterclasses, wildlife viewing etc
Like many PR firms, we’ve also adapted our payment structure to make PR more affordable. If you are a travel business striving for a sustainable future, we would love to discuss what we can do to promote your offering and help convert interest to sales in a very difficult market. To find out more about our packages or just have a chat, please do get in touch.